Founder

“Surfing is more than a sport or a hobby, it’s a way of life.”

- Me-shell

As a woman, Me-Shell Mijangos believes strongly in the beauty and importance of being empowered and empowering those around her. She was involved in the snowboarding industry for 8 years and was a professional snowboarder for 6 years. She was the spokesperson for, and helped to create, Pure Snowboards, the first company to focus exclusively on snowboards for women. Me-Shell was also involved in numerous other related businesses, including developing women-specific bindings for Tech 9 Bindings and lending design support to the 686 Enterprise clothing line. As well as being featured as a professional snowboarder in national publications, she wrote for women only magazines including W.I.G. and Fresh and Tasty. Me-Shell was also involved with women’s charities including Boarding for Breast Cancer.

After years in the snowboarding industry, Me-Shell turned her attention to education. She taught elementary school in California and it was there in the coastal waters of the Pacific that she fell in love with surfing. She likens surfing to be “the exhilaration you feel when you are riding fresh powder on a blue bird day.”

A job in the music industry, brought her to the fast-paced city of New York where she soon increased her attendance at yoga classes from once a week to five times a week. Two years later, Me-Shell set out on a trip around the world that included earning a certification as a registered yoga teacher at an accredited yoga school in Costa Rica.

Six months into her trip, Me-Shell accepted a position as assistant director at Maui Surfer Girls on the beautiful island of Maui.

Ever since, Me-Shell has been sharing her love for this beautiful state of Hawaii by creating unforgettable surf and yoga retreats through SwellWomen and, more recently SwellCo-ed.

In addition to running her business, Me-Shell also enjoys teaching private yoga classes, private surf lessons and, of course, soul surfing as much as possible. She enjoys her blissful life in Maui with her husband and surfboards.