A short video narrated by Lulu Agan, Co-Owner of SwellWomen, about the vision behind SwellWomen.
Surfing, yoga, cooking and wellness: these 4 passions are what lead Lulu Agan, globe-trotting surfer and yogini, to SwellWomen which launched in 2003. Having spent more than a decade as a Private Chef and more recently getting certified as a Health & Wellness Coach with the Institute of Integrative Nutrition, Lulu cultivates a great knowledge and enthusiasm for top-quality cuisine that promotes glowing health, from the inside out. As a supportive mentor and wellness authority, she works with clients to help them feel their best through food and lifestyles changes by tailoring nutrition and wellness programs to meet our clients’ needs.
Lulu is at most home amongst the waves and beaches in the tropics, where she continuously nurtures an uncanny ability to track down the most remote, lush surf breaks — no matter where in the world she is!
A certified yoga instructor since 2017, Lulu deeply respects how the ancient art of yoga can temper the explosive energy used during surfing, as well as yoga’s potential to bring together people of any country, age or gender. To Lulu, the ocean has the power to erase egos, unleash bare human spirit and teach one to color outside of the lines, while yoga brings balance and a deep, supportive connection to oneself — all lessons that can be easily carried from the surfboard or yoga mat back to daily life, allowing that raw passion to color our every moment. From these philosophies, SwellWomen was born!
Through the pursuit of her own joy, Lulu is able to bring SwellWomen’s signature bliss to women (and men!) all over the world with our intentionally designed, deeply expansive, culturally immersive retreats. Lulu aims to empower our retreats and inspire our guests by being a living example of an impassioned, well-balanced life; filled to the brim with as much surfing, yoga, meditation and gratitude as humanly possible.
Favorite Quote: “The way to your own truth, the way to a phenomenal life that only you can manifest in the greatness that you were created to do, is to just Be Yourself.” ~Oprah Winfrey
Growing up as a young girl in California’s high desert, Me-Shell always had salt water on her mind and at a very young age knew she would live next to the ocean one day. Even when she was a professional snowboarder living in the mountains of Colorado, she still dreamt of the ocean and heard it’s beckoning call. Now only 3 minutes away from her favorite surf break on Maui, Me-Shell is a die-hard surfer and gets her salt water therapy in every single day at the break of dawn. “Surfing for me checks all the boxes- exercise, social time, sea therapy, soul food, and moving meditation. It’s become a delightful and necessary routine for me and one I’m absolutely grateful for. I’ve turned into a little girl again who is super excited to wake up each and every morning around 5:00am to get in the ocean…my non-surfing friends think I’m nuts but they don’t understand,” chimes an aloha-spirited Me-Shell.
Surfing wasn’t always a daily activity for Me-Shell. She spent years recovering from a serious automobile accident that caused substantial back trauma and injury. At one point she was unable to walk and was wheeled into an emergency room for back surgery. Her microdiscectomy surgery was not successful and four doctors recommended that she needed a complete disc fusion to her spine. Me-Shell being a firm believer in the power of thought, healing, and diet set out to do what most thought impossible. She healed her own back with no surgery needed. “Healing myself and being my own health advocate empowered me with confidence and strength. The journey was not easy and there were many setbacks (and physical pain), but my end goal was no second surgery. I spent everyday for over a year visualizing a perfect spine and dropping into bomber waves. I couldn’t surf so I surfed in my mind,” explains Me-Shell.
Coupled with Me-Shell’s past health experiences and her friend’s telling her she has been a ‘coach’ since being an embryo, Me-Shell decided to complement her Yoga Teacher Certification (2003) by becoming a Health & Wellness coach through the Institute of Integrative Nutrition. By living her purpose, Me-Shell wants to inspire others to live their dreams and make bliss a priority in their lives. “Choice is ours to make on a daily basis. I encourage others to focus on their heart performance by becoming a seeker of gratitude and an expert in possibilities,” states Me-Shell.
Me-Shell continues to live her childhood dream of being near the water as a full time resident of Maui since 2002. She enjoys spreading aloha and sharing her love for the beautiful state of Hawaii with others. A self-proclaimed ‘self-help junkie’, Me-Shell also enjoys teaching her beautiful son how to surf, traveling the world with SwellWomen, waterfall hikes, laughing with friends, and soul surfing daily. She enjoys her blissful life in Maui with her husband, son, and her surfboards.
Favorite Quote: "How you think and how you feel creates your state of being." ~ Dr. Joe Dispenza
Jocelyn is an avid mountain biker, snowboarder, surfer, and yogi - an all around adrenaline adventure junkie with Aloha spirit! She grew up in Vancouver, Canada and spent a few spring breaks in Waikiki, Hawaii where she learned to surf. From there, she was hooked - always excited to ride the waves and feel the Aloha spirit again!
Over the years, Jocelyn had a few setbacks (job layoffs, breakup, health issue, death in family) that lead to depression, but she did yoga, meditation and yoga therapy to overcome it. During that time, Jocelyn still wanted to follow her dreams. She left her energy conservation program marketing job and moved to the Gold Coast, Australia to surf, meet people from around the world, and achieve her Master of Business Administration (MBA). While there, she joined drop-in surfing lessons every weekend at Broadbeach Surf School where she caught her first green wave! After her MBA, she travelled - saw Ayers Rock, dove in the Great Barrier Reef, hiked in Tasmania, and surfed in Bali and Byron Bay. After a year, she returned to Vancouver and to her marketing job, but was still itching to travel and surf. With her vacation time, Jocelyn did more surfing yoga retreats in Hawaii, Mexico, California, Costa Rica and Tofino plus hiked Machu Picchu in Peru, and explored Southeast Asia.
Coupled with her marketing experience of over 15 years and passion for marketing, Jocelyn started her own marketing business for more freedom and flexibility. She loves helping companies grow their business or launch products/campaigns through marketing. Jocelyn has a Bachelor of Human Kinetics, Sports Management from the University of British Columbia, MBA from Bond University in Australia, Honours Certificate in Digital Marketing and Digital Strategy from the Canadian Marketing Association and a 200hr Level Yoga Teacher Certificate.
Jocelyn believes in the power of manifestation and having a positive mindset. She envisioned working with some inspirational women and for an amazing health, wellness and travel community and it came true! While on the SwellBliss Team, she gets to share her Aloha spirit and inspire people to connect to their true self and seek a life full of bliss, health, and happiness. She’s also a SwellWomen Maui and Swellness Where’s the Bliss and Swell360 alumni - email and ask her about these anytime!
Now Jocelyn lives in Whistler, Canada where she enjoys playing in the forest, mountains and lakes, but jets off to surf as much as she can. Jocelyn believes that yoga and surfing transformed her life - she learned to trust the process and gained the mindset that you can do anything.
Favourite Quote: “Follow your dreams, believe in yourself and don’t give up. Anything is possible!”